12 min article

Cookies Policy

This Cookies Policy is effective from 31 March 2020.



1.1This cookies policy (“Cookies Policy”) governs the use of cookies on the Platform and should be read in conjunction and together with the Terms of Use and the Policies. For the purposes of this Cookies Policy, all capitalized terms not otherwise defined herein shall have the meanings ascribed to them as set forth in the Terms of Use and the Trepup Glossary.

1.2All references in this Cookies Policy to the singular shall include the plural (and vice versa) where applicable, and any gender form shall include all others.

1.3We utilize cookies and other tracking technologies to ensure the safety of your User Account, make the Platform easier to use, personalize your experience, provide you with the best possible user experience, and to improve the Platform and Trepup Services. By continuing to access the Platform and use the Trepup Services, you provide your consent and agree to the use of cookies and other tracking technologies for the purposes mentioned in this Cookies Policy and the Privacy Policy.



2.1A “cookie” is a small encrypted text file stored on your web browser or mobile application.

We use cookies for the following purposes:

(a)To collect information about your activities on the Platform, including keeping track of the items in your shopping cart;

(b)To store information about your browsing preferences;

(c)To store your preferences and give you a personalized experience;

(d)To enable advertisement delivery and behavioral advertising;

(e)To enable security features and assist us in detecting malicious activity on the Platform;

(f)To analyze, evaluate and test the Platform, which will include functional, security, performance, automation and load testing;

(g)To test the integration of the Platform with third-party software solutions; and

(h)To compile aggregated statistics.


Controlling cookies  

3.1While most web browsers and mobile settings are initially set up to automatically accept cookies, these browsers and mobile settings will also give you the option of controlling cookies through their respective settings.

3.2You have the option to refuse all cookies on your mobile application, Internet browser and/or any other platform that you use to access the Platform and the Trepup Services by changing your mobile or Internet browser and platform settings to the extent permissible on your device. However, by doing so, you may not be able to use certain features on the Platform and the Trepup Services, and may not be able to take full advantage of all the offerings and interest-based advertising. You can remove cookies by following directions provided in your application’s or browser’s “Help” file.

3.3Disabling cookies will not mean you will not receive Trepup advertising. It will only mean that the advertising you receive may not be tailored to your interests.

3.4We do not guarantee that disabling, blocking or deleting any of the cookies will prevent tracking of your online behavior.


Types of cookies  

The Platform uses two types of cookies:

Session cookies

These cookies are temporary cookies that remain on your device until you close the browser or application or for as long as the session is active.


Persistent cookies

These cookies remain on your device until you manually delete the cookies or on expiration of the cookies, whichever is earlier. Expiration dates are set within the cookies and may range from a few minutes to several years.

The Platform may also use other types of cookies including:

Essential cookies

These cookies are necessary to enable Users to navigate through the Platform and for us to be able to provide the Trepup Services. Such cookies are required to monitor the functioning of the Platform, prevent fraudulent activity, improve security and allow you to make use of features such as the shopping cart, saved search or similar related features;


Performance and Analytics cookies

These cookies help improve the performance of the Platform through tracking of activities such as the features visited, time spent on the Platform and issues encountered if any. These cookies help us conduct research and diagnostics to improve the Platform and the Trepup Services;


Preference cookies

These cookies store your preferences such as language preference and volume preference and prevent you from reentering information you have previously provided to personalize and enhance your user experience. Such cookies also enable us to offer you enhanced functionality when accessing or using the Platform. They help us identify you when you sign in to the Platform, save your username and other demographic preferences, and store your viewed items to enhance the presentation of User Content within the Platform. This helps us provide you with product recommendations, enable expedited purchasing and provide other customized features;


Targeting and Advertising cookies

These cookies are used to provide content which may be relevant or of interest to you. They may be used to provide targeted advertisement based on the websites you visit, the Products, Services and/or User Content you view, and the time spent on each of the foregoing. Many of the advertising cookies associated with the Platform belong to our third-party service providers such as Google, Facebook and others. These cookies help in measuring the performance of the advertiser’s campaign by analyzing your interaction with such advertisements; and


Session Management cookies

These cookies are enabled for login management and session transition across the Platform. Usually, these cookies are deleted once you log out. However, in some cases they may remain after you log out to keep track of your site preferences. This prevents the need to reenter information you had already provided during your last visit.


We may also use programming language to capture cookies, which means we may use browser cookies that are temporarily stored in your system to understand your browsing behavior. Such cookies are stored in your system and not transferred outside it and will get deleted when you clear all the cookies from your browser.


Use of cookies and plugins by third parties  

5.1Third parties like analytics companies and advertisement networks generally use cookies to collect user information on an anonymous basis. They may use that information to build a profile based on your activities on the Platform and other websites that you have visited. We may enter into arrangements with such third parties and you can learn more about how these companies use your information through their respective privacy policies. However, we do not have any control over such third-party cookies which are governed by their respective privacy policies.

5.2The Platform also uses plugins of third parties in the form of share icons for various social media platforms, such as WhatsApp, Facebook and Twitter. With the help of these share icons, you can share Products, Services and/or User Content on third-party platforms provided that you are logged into these third-party platforms. These third parties may be able to link your interaction with the Platform to your account with them. Therefore, please read these third-party privacy policies before clicking on the share icons.


Web beacons and other technologies  

6.1We use additional technologies to help track user activities and preferences such as web beacons (also known as clear GIFs or pixel tags). These technologies often work in conjunction with cookies. Web beacons are graphic images with unique identifiers that are embedded invisibly on web pages or emails to help us understand our Users better (“Web Beacons”).

6.2For instance, Web Beacons in the emails we send you help us track if you have opened the email or clicked on links within that email. They can also be used to see if an email was read or forwarded to someone else, or if a web page was copied to another website. This helps us measure the performance of Trepmail, improve our emails and verify your information.

6.3We use data collected using Web Beacons to generate reports concerning the performance of your emails and the actions of your Contacts. When we send you an email, reports are also available to us, so that we can gather and verify that information.

6.4While you do not have the option to opt out of Web Beacons used in webpages, you may limit their use by opting out of the cookies they interact with. For example, you may limit their use in emails by sending emails in text mode only.

6.5We use local storage to facilitate specific functions. However, we do not retain the data captured through local storage.

6.6We also use other technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5, IndexedDB and Web SQL). Like cookies, some of these technologies may store small amounts of data on your device. We may use these and other technologies for similar purposes as cookies, such as to enforce the Terms of Use and other Policies, prevent malicious activities, and analyze the use of the Platform and Services. There are ways to control these technologies such as clearing your browser storage, which is an option commonly available under the browser settings option.


Do Not Track  

7.1The World Wide Web Consortium has been working with industry groups, Internet browsers, technology companies and regulators to develop a Do Not Track (DNT) technology standard. No standard has been adopted to date. At present, we do not respond to web browser DNT signals.


For further information on how we collect and process personal information, please see the Privacy Policy and the Policies or contact us using the details provided below:

Trepup.com AG Attn: Legal Affairs Dorfstrasse 16 6341 Baar Switzerland Email: legal@trepup.com

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