Trepup Brand Integrity Policy

At Trepup, we protect the consistency, distinctiveness, and reputation of our brand — across a store‑embedded, socially powered ecosystem where identity, creativity, and discovery converge. This Trepup Brand Integrity Policy ("brand integrity policy") sets a clear framework for the proper use of Trepup's brand assets — including trademarks, service marks, trade names, trade dress, and logos — which are collectively referred to in this brand integrity policy as Trepup marks ("Trepup marks"). Unauthorized or improper use of Trepup marks may result in loss of authorization or permission to use these assets. We encourage positive, collaborative engagement with the Trepup brand — fostering a shared sense of stewardship, pride, and responsibility that evolves alongside our continued innovation and vibrant global community.

This brand integrity policy applies to everyone authorized to use Trepup marks, including employees, contractors, agents, affiliates, successors, and assigns.

We've crafted this brand integrity policy with clarity and inclusivity at its core, ensuring it is accessible and respectful for all users. Unless otherwise defined here, terms carry the meanings assigned in Trepup Terms of Service ("terms of service"). Our language embraces and respects diverse gender identities and linguistic preferences, fostering a welcoming and inclusive space for all.

Using Trepup marks responsibly goes beyond following rules — it's a shared commitment to protect and amplify the integrity, trust, and creativity embodied by the Trepup brand. Misuse of Trepup marks not only risks individual consequences but can also harm the trust and reputation of the entire Trepup community. Users must also comply with all applicable laws and regulations in their use of Trepup marks. By honoring this brand integrity policy in all your interactions, you help strengthen the collective identity and lasting legacy that Trepup marks represent.

For further guidance on brand usage, please refer to the Trepup Brand Guidelines ("brand guidelines") and Trepup Legal Policies ("legal policies"), which support and complement this brand integrity policy. If you have any questions or wish to seek permission for specific uses, please contact Trepup directly.

Together, we make Trepup's story bold, fresh, and truly everyone's.

📘How to use Trepup marks

Trepup owns national and international trademark registrations that protect our brand names, including wordmarks and their unique styling. These Trepup marks are the core of our identity, symbolizing the creativity, trust, and innovation that define every connection within our vibrant ecosystem.

We invite you to be an active part of the Trepup brand by using Trepup marks responsibly. By respecting and protecting Trepup marks, you contribute to the momentum of the Trepup community, enhancing our collective reputation, fostering trust, and enabling us to thrive together.

If you're authorized to use Trepup marks, please ensure you:

• Follow the exact specifications and standards set forth in the brand guidelines.
• Ensure all registered Trepup marks are clearly marked with the ® or TM symbols, as appropriate, to maintain their trademark protection.
• Clearly acknowledge Trepup's ownership of the Trepup marks, recognizing that all goodwill created by their use belongs exclusively to Trepup. Wherever Trepup marks appear, include this attribution in a clear, legible format:

• "[●] is a trademark of Trepup.com AG and/or its affiliates. All rights reserved."

• When using Trepup marks in connection with external products, services, publications, or events, add a clear disclaimer such as:

• "[Name of product/service/publication] is an independent [type — e.g., article, blog, service, website] and has not been authorized, sponsored, or approved by Trepup."

• Only use the Trepup marks that have been officially provided and approved by Trepup. This ensures your usage aligns with our standards and protects the brand's integrity.
• Avoid modifying Trepup marks in any way — this includes abbreviating, hyphenating, creating acronyms, altering spelling, capitalization, color, proportions, or adding effects like rotation, shadows, or filters.
• Ensure Trepup marks have adequate clear space around them to maintain visibility and are not crowded by other visual elements.

By adhering to these standards, you play an essential role in keeping Trepup's brand strong, trusted, and meaningful for the entire community. Your engagement helps elevate our collective impact, enabling every member of the Trepup ecosystem to rise together.

📘Use restrictions

As part of your commitment to maintaining the strength and integrity of the Trepup brand, you agree, represent, and warrant that you will not use Trepup marks in the following ways:

• Violate the legal policies or laws

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  Your use of Trepup marks must comply with all applicable laws, regulations, and the legal policies, helping us protect the brand's integrity.

• Serve as a mark for your own products or services

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  Trepup marks are exclusive to Trepup and cannot be used as identifiers for your personal or branded offerings. This ensures the integrity of the Trepup brand, which strengthens the collective reputation of the entire community.

• Mislead or imply affiliation

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  Do not use Trepup marks in a way that could mislead third parties into believing that Trepup sponsors, endorses, or is affiliated with your products, services, or content unless explicitly authorized. Every interaction with Trepup marks should help uphold the trust, transparency, and authenticity that our community stands for.

• Associate with counterfeit or substandard products or services

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  Trepup marks must never be associated with fake, counterfeit, or replica products or services. Our commitment to quality and innovation is reflected in every use of the brand.

• Appear alongside inappropriate content

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  Trepup marks must not be used on or associated with websites, applications, or platforms featuring content that is offensive, defamatory, obscene, or violates privacy rights. Maintaining our brand's reputation depends on keeping Trepup safe, trusted, and positive for all.

• Suggest a common, descriptive, or generic meaning

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  Trepup marks are unique identifiers of our brand. They must not be used in a way that diminishes their distinctiveness or makes them appear generic or descriptive. By protecting our Trepup marks, you contribute to the brand's lasting power and influence.

• Associate with regulated institutions

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  You may not use Trepup marks in connection with educational institutions, testing centers, or other organizations subject to governmental regulations, accreditation, or oversight unless expressly authorized. This helps preserve the clarity and legal protection of the brand.

• Relate to franchise agreements

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  Trepup marks must not be used in any context relating to franchise agreements, relationships, or third‑party discussions unless Trepup provides specific permission. This ensures we control how the Trepup brand is presented and used.

By respecting these standards, you not only help protect the brand's integrity but also elevate Trepup's expanding influence as a trusted, creative community space — where every action strengthens our shared mission.

Use of other marks

You agree that your use of other brands, marks, trade names, trade dress, or logos in connection with your products or services must not infringe upon Trepup marks. You must avoid using marks or names that are similar to Trepup marks or could potentially confuse consumers, suggesting an affiliation where none exists. Additionally, you should not imitate the distinct design elements, logos, or typefaces that are associated with Trepup marks. Do not create composite marks or position Trepup marks too closely with other logos, as this could falsely imply affiliation or endorsement.

Maintaining the uniqueness of Trepup marks is essential for preserving the brand's integrity, and you must ensure that your use of any external marks does not compromise the identity or reputation of Trepup.

📘Protection of Trepup

Please ensure your actions reflect the integrity of Trepup. You agree not to engage in any activity that could harm Trepup's reputation, including:

• Damage Trepup's brand or relationships

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  Do not engage in actions that harm Trepup's image, reputation, or goodwill. This includes behavior that affects Trepup's public standing or its connections with users, followers, or the general public.

• Bring Trepup into disrepute

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  You are prohibited from using Trepup marks in any way that could diminish the credibility or reputation of Trepup or cause disrepute, including through false, misleading, offensive, or inappropriate uses. Any conduct that could result in claims, complaints, or legal action from third parties is prohibited.

• Dilute, disparage, or damage Trepup marks

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  Trepup marks represent the core values of our brand. Using Trepup marks in ways that diminish their distinctiveness, create confusion, or harm their public perception is strictly prohibited. This includes associating Trepup marks with offensive, defamatory, illegal, unethical, or harmful content — or using them in any context that undermines their value or integrity.

• Infringe on third‑party intellectual property rights

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  Trepup marks must not be used in ways that infringe or conflict with the intellectual property rights of any third party, including trademarks, copyrights, patents, or proprietary rights. This ensures that the integrity of both Trepup marks and external intellectual property is respected and protected.

• Undermine the Trepup community

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  Avoid actions that mislead, divide, or compromise the safety of the Trepup community. Your conduct should support a respectful, inclusive, and collaborative environment.

You acknowledge that Trepup holds sole discretion over the evaluation of how Trepup marks are used. If Trepup determines that your use of the Trepup marks is detrimental or harmful in any way, Trepup may immediately require you to cease all use of the Trepup marks. Additionally, Trepup reserves the right to take any further actions necessary to protect its brand, reputation, and legal interests.

📘Maintenance and prosecution

At Trepup, we hold the exclusive right to file, protect, and maintain our Trepup marks. As part of your responsibility to uphold the integrity of the Trepup brand, you agree to the following terms:

• No claim to Trepup marks

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  You may not claim ownership of, or attempt to register, Trepup marks or any similar marks that could cause confusion or dilute the brand's distinct identity. This includes any attempt to register Trepup marks as your own or under another name — in any jurisdiction — or to incorporate them into domain names, URLs, social media handles, or other identifying assets.

• Respect Trepup's intellectual property

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  You agree not to question, challenge, or dispute Trepup's ownership of its intellectual property rights related to Trepup marks. This includes refraining from any action that assists another party in undermining those rights, or taking any step that interferes with Trepup's exclusive control over the Trepup marks.

• No misleading representation

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  You will not make any representations that suggest you have ownership rights to Trepup marks or the ability to control or modify them. The right to use Trepup marks is granted solely as outlined in this brand integrity policy and Trepup's official brand guidelines, and not beyond the permitted scope.

📘Infringement of Trepup marks

If you inadvertently or knowingly infringe upon any Trepup marks, Trepup reserves the right to take appropriate action to enforce its rights. This may include notifying you of the infringement, taking legal proceedings, or restricting your access to Trepup's platform, including suspending or terminating your account. We also reserve the right to inform other users, followers, or collaborators about the infringement, and in some cases, notify relevant governmental authorities.

If you encounter any third parties using Trepup marks improperly, we encourage you to report the infringement to us directly. Taking proactive steps to protect our intellectual property ensures that Trepup's brand remains strong and protected across all platforms and interactions.

📘Together, we build a bold future

Your commitment to upholding these standards not only protects intellectual property but also reinforces the collective identity and reputation of Trepup.

Together, we are shaping a legacy that celebrates innovation, creativity, and community. Every action you take helps drive Trepup forward, ensuring that we thrive as a trusted, dynamic, and vibrant ecosystem where everyone's journey is part of a larger, shared story.

Let's innovate, collaborate, and elevate our community — our collective impact is the future of Trepup.