Brand presence

Upholding identity, empowering community

At Trepup, brand integrity anchors how we show up — across every store, post, product, and connection. Whether you're reviewing the Trepup Brand Integrity Policy ("brand integrity policy") or applying the Trepup Brand Guidelines ("brand guidelines"), our framework ensures the brand is used with care, clarity, and consistency — in a store‑embedded, socially powered ecosystem built on trust, design, and shared momentum. Trepup marks — our trademarks, service marks, trade names, trade dress, and logos ("Trepup marks") — are central to that consistency.

Key principles

The following principles guide our approach to brand presence and protection:

  • Integrity matters

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    Trepup marks represent the values behind every interaction — originality, trust, and innovation.

  • Consistency drives clarity

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    Visual consistency builds recognition, confidence, and a seamless experience for users and stores.

  • Protection is proactive

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    The Trepup Legal Policies ("legal policies") ensure Trepup marks are used correctly and respectfully across all platforms and touchpoints.

  • Everyone contributes

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    Trepup leads with structure and guidance — but the brand comes alive through your actions, decisions, and creativity.

Policies in this section

  • Learn the correct use of Trepup marks to maintain consistency, trust, and legal protection across all interactions.

  • Understand how to use Trepup's logo, typography, color, and icons to reflect our brand with accuracy and impact.

Designed for lasting identity

Protecting Trepup's brand is about more than style — it's about credibility, collaboration, and a shared belief in what we stand for. By honoring this framework, you help shape a presence that's confident, connected, and consistent everywhere Trepup lives.

Your style, your alignment, your imprint.

By safeguarding identity and guiding expression, we set the tone.

Thank you for making Trepup distinct and unmistakable.